8th Annual Latin Alternative Music Conference

February 15, 2007

While most people associate the summer music festival season with camping on a remote rural site and getting their heads righteously adjusted for three or four days courtesy the combined sights, sounds, smells and combustibles, one music festival has been quietly operating under the radar for the past seven years not out in some huge pasture but in a markedly urban setting.

All the other factors, however, particularly the head adjustment part, come to play in the annual Latin Alternative Music Conference (LAMC), the 8th installment set this year for New York City and running July 10-14. Featured will be free concerts and film showings at Central Park’s Summerstage and the Celebrate Brooklyn Festival in Prospect Park; music industry panels and artists’ showcases will be held at selected locations across the city. The 2006 LAMC drew some 25,000 music aficionados and 1,250 industry attendees, while among the more high profile artists that performed were Los Amigos Invisibles, Gustavo Cerati, Calle 13, Pitbull, Mexican Institute of Sound, Plastilina Mosh, Pacha, the Hip-Hop Hoodios and Pistolera.

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