Penguin Group (USA) is set to launch the Penguin Book Truck and Pushcart, its first mobile bookstore. The project is inspired by library mobile book trucks and the popularity of food trucks.
The truck is 27 feet long with 96 linear feet of bookshelves on both sides. It is equipped for evening events with LED lighting, has awnings to shield shoppers from inclement weather, and provides seating for author signings. The pushcart is modeled after New York City hotdog carts and will be hauled by the truck to parks, bookstores, green markets, beaches, summer theaters and shopping districts across the country.
Titles will include a wide range of books from all Penguin Group imprints ranging from contemporary authors to Penguin Classics. The selection will be customized for individual events.
The truck and pushcart made their debut at New York's Javits Center on May 30th for the Book Expo of America. It will come to Central Park's Delecorte Theater during performances of the 2013 season of Shakespeare in the Park. After that it will continue on to the American Library Association Conference in Chicago, "Tom Sawyer Day" at the Mark Twain house in Hartford, CT, along with various bookstores, festivals, library events and author signings throughout the year. In October, in conjunction with the National Steinbeck Center's kickoff of the 75th Anniversary of the publication of John Steinbeck's The Grapes of Wrath, (published by Penguin) the Penguin Book Truck will travel West on Route 66 from Oklahoma to California, following the route of the fictional Joad Family and will be making stops at museums, universities and historical sites along the way.
To learn more, view photos and follow the schedule of the Penguin Book Truck and Pushcart, you can visit them online at www.penguinbooktruck.com or follow them on twitter @PenguinBookTruck or on facebook at www.facebook.com/PenguinBookTruck.
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Photo Credit: Penguin Group
